Today, that same curiosity shows up in the way I work. Insights aren’t just data points to me; they’re clues that shape stories, spark ideas, and help teams build experiences that actually matter. Over time, I’ve learned that the best work doesn’t come from noise, it comes from purpose and from really understanding the people on the other side of the screen.

Outside the 9–5, you’ll usually find me wandering the city, reading in a coffee shop, taking photos, or hunting for my next favourite restaurant. It’s how I slow down, pay attention, and notice the details that eventually find their way back into the stories I help brands tell.